Did you hear that? It’s the sound of groans responding to my previous blog: Mis-mixed Audio Concepts. I also heard, as I debated the use of active vs passive equalization, Ed it doesn’t matter, Nobody cares about this audiophile stuff. Well, it does matter. You should care.
The current AV market has too many AV pros chasing fewer and fewer customers. In addition, the U.S. economy will get worse before we see better days. Therefore, you must now engage even more expertise to compete and survive. The good news is many of your competitors do not understand the potential to be gained from understanding an issue such as active vs passive equalization.
Let’s reset the stage. Active equalization is the use of electronics to solve acoustical problems. Alternatively, passive equalization (no active electronics) utilizes room dimensions, speaker/listener placement, sound proofing, as well as acoustical absorption and diffusion. The passive path is a cure, while the active course is a sedative. Choosing the appropriate remedy requires careful diagnosis of your customer’s desires and their limitations.
Choose active equalization if passive solutions are not feasible. This is illustrated by clients that object to speakers and electronics within view. Consider smaller, hidden, or in-wall/ceiling speaker systems with active electronic equalization. This includes options such as THX processing. As I mentioned in my previous blog, the active approach masks acoustical distortion with electronic distortion. Yet in this situation, it can minimize the audible compromise.
On the other hand, if a customer is passionate about their music – if they appreciate the elegance and performance of superior speaker systems and electronics – then the passive solution is the better choice. It removes or minimizes the source of the distortion. The result is a more accurate reproduction of the artist’s intent.
Although demonstrating a concern to choose the appropriate remedy supports a perception of expertise, it is the implementation that seals the deal. I recently met with an AV expert and my friend, Steve Mounkes. Steve can walk into almost any AV situation and improve it. He leaves folks scratching their head asking, How did he do that? I’ll tell you how.
In addition to the choice of the remedy, Steve’s implementation is much as physician in surgery. These are his surgical tools:
– A solid understanding of audio and video basics.
– A disciplined implementation of high performance A/V principles.
– A dash of genuine passion for music and film.
My free on-line handbook provides the first two tools. Neither involves rocket science. But the high performance step is a commitment to the ‘disciplined implementation’. I’m counting on you to provide the dash of passion.
Keep in mind, that all rooms and customers have compromising AV issues. The goal is to minimize the compromise, and squeeze out the potential performance. That’s what Steve does.
I’m not just speaking to dealers and their staffs. This includes manufactures and the sales reps of mid-fi product. You can squeeze significant improvement from modest AV electronics and speakers systems. The difference produces impressive demonstrable results. Your competition won’t have a clue how you did it.
I heard that. Someone asked, Ed, who cares? Folks with crammed shelves of CD’s, records, video discs – they care. Consumers who buy better wine, luxury vehicles, other affluent life enhancing products and services – they care too.
Thrive while competitors survive. Deliver more goose bumps per minute. Establish a reputation for delivering jaw dropping performance. Exceed your customer’s expectations, and generate their referrals. Join me in my quest to save the world from poor fidelity.
Visit my website @ edsavhandbook.com
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